Request for Proposal (RFP): Mass Awareness Campaign through Street Plays - Project
Manodipti, North West Delhi 

1. About MAMTA Health Institute for Mother and Child (MAMTA-HIMC) 

MAMTA HIMC is a nationally recognized not-for-profit organization committed to advancing community health and wellbeing. For over 35 years; MAMTA is working on public health by adopting gender-sensitive, inclusive, and equity-based approach. The organization focuses on Maternal and Child Health and Nutrition (MCHN), Youth Sexual and Reproductive Health and Rights (YSRHR), Communicable Diseases (CDs) such as HIV/AIDS, Tuberculosis, Hepatitis ‘B’ & ‘C’, Non-Communicable Diseases (NCDs), Mental Health, Climate Change and Health and Entrepreneurship Development. For more information visit our website: https://mamtahimc.in/ 

2. About the Intervention - Project Manodipti 

“Project Manodipti” is being implemented in Sultanpuri and its adjoining areas of North West Delhi. The project aims to enhance mental well-being and resilience among young women living in urban low-resource settings. It focuses on promoting awareness, strengthening community support systems, and creating a safe environment for open discussions around mental health. As part of its sustainability and community outreach strategy, MAMTA HIMC plans to conduct a Mass Awareness Campaign through Street Plays (Nukkad Natak) to sensitize the community on issues related to mental health, reduce stigma, and promote help-seeking behaviour. The campaign will also strengthen linkages between the community and mental health services available in the area. 

3. Objective of the Assignment 

The purpose of this assignment is to engage a qualified agency to design, develop, and implement a community-based awareness campaign using street plays as the primary communication medium. The campaign will convey key messages related to mental health, resilience, and well-being in a culturally appropriate and engaging manner.

The selected agency will be responsible for planning, executing, and documenting the entire campaign in close coordination with the MAMTA HIMC project team. 

4. Scope of Work and Key Responsibilities

• Develop engaging and culturally relevant street play scripts that effectively communicate mental health messages, address stigma, and promote positive attitudes and help-seeking behavior
• Coordinate, manage and implement street play performances across identified locations, including planning, logistics, mobilization, and on-ground execution
• Collaborate with local community groups and stakeholders to enhance outreach, participation, and visibility of the campaign
• Ensure documentation of activities through photos, videos, and reports for monitoring and dissemination purposes.
• Work closely with the MAMTA HIMC team for content development, review, and approval of all communication materials to ensure alignment with organizational guidelines.
  
  

5. Expected Deliverables 

The selected agency will be responsible for delivering the following outputs:

• Conceptualization, preparation, and performance of 12 street plays across Sultanpuri and adjoining areas of North West Delhi
• Submission of a detailed implementation plan and timeline prior to commencement of activities
• Submission of a comprehensive final report with documentation (photos, videos, and narrative description of each event)
  
  

6. Duration of Assignment, Budget and Payment Terms and Selection Process 

The total duration of the assignment will be six weeks from the date of signing the contract. 

Payments will be made in instalments upon the successful completion and acceptance of each agreed deliverable. The exact payment schedule and terms (linked to milestones or deliverables) will be detailed in the contract. 

7. Intellectual Property Rights

 All information, materials, scripts, photographs, videos, data and other content developed under this assignment will remain the exclusive intellectual property of MAMTA HIMC. The agency shall not reproduce, share, or disseminate any part of the campaign materials without prior written consent from MAMTA HIMC. 

8. Eligibility Criteria and Proposal Requirements 

Interested private firms/companies with relevant experience are invited to submit proposals. NGOs, Trusts, and Societies are not eligible for this assignment. Proposals must include the following documents: 

1. Cover Letter expressing interest in undertaking the assignment.
2. Technical Proposal outlining the approach, methodology, execution plan, and timeline for delivery.
3. Profile and relevant documents of the agency (including GST), details of past experience in conducting similar awareness campaigns, preferably in public health or social development sectors.
4. Financial Proposal (INR) inclusive of all applicable taxes, aligned with deliverables and payment structure. 

9. Selection Process 

Proposals will be evaluated on technical quality and cost-effectiveness. The process will proceed in stages: first the technical proposals will be reviewed, and those meeting the minimum requirements will advance to financial evaluation. The contract will then be awarded to the proposal with the best combined technical and financial evaluation, in line with the organization’s procurement policies. 

10. Submission Process 

All interested agencies or organizations are requested to submit their proposals as a single consolidated file via email to rfp@mamtahimc.in

The email subject line should clearly mention: “Mass Awareness Campaign through Street Plays - Manodipti”.

The deadline for submission of proposals is 4^th November 2025 by 6:00 PM (IST). Incomplete applications or those received after the deadline will not be considered. Only shortlisted agencies will be contacted for further discussions or clarifications. 

11. Confidentiality Clause 

MAMTA HIMC maintains strict confidentiality regarding all proposals and applicant information. All submitted materials, ideas, and data will be used solely for the purpose of evaluation and will be securely deleted after the selection process is completed.

MAMTA HIMC will not share the list of applicants or shortlisted agencies with any external entity. The organization adheres to a robust confidentiality policy and ensures that personal, organizational, or financial details shared during the process remain protected at all times.
  

Job Email ID: rfp(at)mamtahimc.in