About the Organization

Rural Development Trust (RDT) is a not-for-profit organisation working since 1969 in Ananthapuram, Andhra Pradesh, to improve the living conditions of rural communities. Having completed 57 years of dedicated service, RDT remains committed to enabling rural communities to lead better and more dignified lives. RDT's mission is made possible through the generous support of individual donors, corporations, institutions, foundations and government agencies, both within India and abroad. As RDT grows its digital presence and fundraising capabilities, it seeks the services of a full-service digital and communications agency that shares its values and understands the development sector.

About the Proposal

The goal of this Request for Proposal (RFP) is to identify and engage a qualified digital agency partner to deliver the following services for RDT: 

• Digital Strategy
• Website Management & Maintenance
• Digital Marketing: SEO/SEM & SMO
• Campaigns: Donor Acquisition, Email, WhatsApp, Creative & Performance
• Online Fundraising
• Public Relations (Consultancy Basis)

Scope of Work

Digital Strategy RDT requires a digital agency that can develop a comprehensive digital strategy to achieve the following objectives:

• Increase income from digital channels by 30% each year
• Gain a larger market share of the online audience
• Improve brand recall and brand value
• Increase digital fundraising operational efficiencies
• Improve donor satisfaction and donor retention
• Increase RDT's followers across all digital channels and engagement

The agency will:

• Understand and assess RDT's existing digital strategy and digital footprint
• Develop a robust digital strategy aligned with the above objectives
• Support monitoring, review and course correction for implementation of the digital strategy
• Support digital transformation across RDT's Resource Mobilisation, Communications and other relevant teams

Website Management & Maintenance

RDT currently operates a WordPress-based website and intends to migrate its website development and management to a credible agency. The agency will be responsible for all aspects of website maintenance, development and enhancement as per briefs provided by RDT.

Main Objectives:

• Assure end-to-end WordPress website maintenance
• Install software, module/security patches, upgrades and bug fixes
• Install, upgrade and modify existing modules and plugins
• Manage, edit, update and maintain the site on an ongoing basis
• Manage basic SEO to ensure keywords are correctly tagged
• Ensure smooth online payment processing with adequate tracking mechanisms
• Provide a CMS with a downloadable transaction database
• Assign a dedicated programmer/account manager for web maintenance support
• API integration as required
• Develop new templates for the homepage, landing pages, microsites and interactive features
• Develop campaign templates and microsites with integrated tracking mechanisms
• Design and implement various types of user input and lead generation forms
• Analyse existing website functionalities and recommend improvements
• Manage, update and improve site navigation and information architecture
• Manage ongoing web design enhancements including layout, graphics and look-and-feel
• Redevelop and redesign pages as required
• Improve social media and video integration
• Deploy Salesforce for Non-Profit
• Train RDT staff on CMS usage
• Monthly review meetings (online or in-person) with highlights and insights
• Share monthly website and page traffic reports, with quarterly analysis
• Accommodate urgent change and upload requests within 4-6 hours during crises or fundraising campaigns
• Suggest new features to elevate user experience without compromising website uptime
• Ensure quick turnaround for banners, pages and content during disaster response situations
• Provide guidance and creation of innovative content and videos for landing pages
• Structure website content, schema markup, and metadata to support AEO and GEO requirements, including the use of structured data formats that enable AI answer engines to extract and cite RDT's information accurately.
• Ensure all programme pages, impact data, and organisational information are formatted for machine readability and AI discoverability, including FAQ schema, article schema, and organisation schema.

How to Apply

Agency partners are required to provide the following information as part of their response to this RFP:

• Company background and overview
• Project approach and proposed timeline
• Relevant experience and qualifications in the NGO/development sector and in general
• Scope of work recommendations and proposed methodology for each section
• Team structure and project management approach
• Technology stack and tools proposed (e.g. email platform, WhatsApp API provider, ad platforms, analytics)
• Sample monthly campaign creative pack and reporting format (previous examples)
• Detailed pricing for each service area, broken down by retainer and project/consultancy components

Please share your proposal along with the following contact details:

• Full name
• Job title
• Organisation address
• Phone number
• Email address

 Submission: 

• All agencies are requested to send their proposals by email to information@rdt.co.in before 15th June 2026.

Queries: 

• For any queries or information required to prepare your proposal, including requests for a meeting, please write to ernestpaul@rdt.co.in

For more information please check the Link