RFP_005_2026_Influencer Marketing Agency : Project - IT-enabled Virtual Strategies under NACP
- Organization: YRGCARE
- Date of Issue: May 11, 2026
- Last date of submission: May 18, 2026
| Document(s) | Download |
|---|---|
| RFP_005_2026_TOR.docx.pdf |
Download
|
RFP Description
Request for Proposal (RFP)
RFP_005_2026_Influencer Marketing Agency
|
Services Required |
Influencer Marketing Agency |
|
RFP Number |
RFP_005_2026_IMA |
|
Type of Procurement |
Services Agreement |
|
Type of Contract |
Service |
|
Term of Contract |
10 months from the date of contract |
|
Contract Funding |
NACO-YRGMERF -projects |
|
Submit Proposal electronicallyto |
|
|
Date of issue of RFP |
6th May 2026 |
|
Deadline for raising queries by bidders |
11th May 2026 |
|
Date of Clarifications to the bidders |
12th May 2026 |
|
Deadline for submission of offers |
18th May 2026 |
|
Latest date for award of contract |
22nd May 2026 |
Terms of Reference
Development, Deployment and Maintenance of
Influencer Marketing for the Breakfree Platform
|
Project |
IT-enabled Virtual Strategies under NACP |
|
Implementing Agencies |
NACO | YRGCARE | Global Fund (NACP-V) |
|
Project Period |
21st may 2026 – 31 March 2027 |
Influencer Marketing – Terms of Reference (Operational Sections)
Background - The Breakfree Platform is an IT-enabled initiative under NACP aimed at strengthening youth engagement through digital outreach and virtual interventions. To enhance awareness, demand generation, and uptake of services, the project intends to leverage social media influencers who can effectively reach young audiences across India. Influencer-led communication enables relatable and high-impact dissemination of public health messaging in formats widely consumed by youth. Considering the dynamic nature of digital engagement, a specialized influencer marketing agency is required to support campaign planning, influencer onboarding, execution, and coordination. This RFP seeks to onboard a qualified agency to implement structured influencer marketing campaigns aligned with project objectives.
Objective - The objective of this RFP is to engage an experienced influencer marketing agency to design, manage, and execute monthly influencer-based campaigns promoting the Breakfree Platform. The agency will identify suitable influencers aligned with target audience demographics and campaign themes, ensuring fresh participation without repetition. The assignment aims to increase platform visibility, audience engagement, and adoption of digital risk assessment services among youth aged 18–30 years. The selected agency will support end-to-end campaign execution including influencer sourcing, content coordination, revisions, and reporting. The engagement will ensure consistent, compliant, and impactful digital outreach throughout the contract period.
For detailed information, please check the complete version of the RFP attached below.
Job Email ID: rfp(at)YRGCARE.org
Download Attachment: RFP_005_2026_TOR.docx.pdf