Social Media Manager

About the Role

NASVI is seeking a creative and results-driven Social Media Manager with a strong understanding of digital marketing, SEO and online audience engagement. The candidate will lead NASVI’s social media strategy, strengthen its digital presence and expand its online reach through engaging, impactful content that amplifies the voices, rights and livelihoods of street vendors across India.

The role requires a combination of strategic thinking and hands-on content creation, with the ability to translate organisational priorities, field experiences and campaigns into compelling digital communication.

Key Responsibilities

• Develop and implement social media strategies across Facebook, Instagram, X, LinkedIn, YouTube and other relevant digital platforms.
• Conceptualise, create and publish engaging content, including graphics, reels, videos, stories and campaign materials.
• Develop and manage content calendars aligned with NASVI’s organisational priorities, campaigns and key activities.
• Apply SEO principles, relevant keywords and content optimisation techniques to improve digital visibility and discoverability.
• Drive organic audience growth by strengthening engagement, expanding reach and increasing traffic to NASVI’s digital platforms and website.
• Track platform performance, analyse engagement metrics and prepare monthly social media reports with actionable insights.
• Coordinate with programme teams to document field activities, initiatives, events and campaign outcomes through digital content and storytelling.
• Maintain consistency in brand voice, messaging and visual identity across platforms.
• Stay informed about emerging digital trends, platform algorithms, content formats and communication tools to continuously improve performance.

Required Qualifications, Experience and Skills

• Bachelor’s or Master’s degree in Communications, Journalism, Marketing, Digital Media or a related discipline.
• 2–3 years of relevant professional experience in social media management, digital marketing or online communications.
• Demonstrated understanding of SEO, content optimisation, keyword research and organic digital growth strategies.
• Hands-on experience in managing social media platforms, particularly Facebook, Instagram, X, LinkedIn and YouTube.
• Proficiency in Canva and/or Adobe Creative Suite, Meta Business Suite, Google Analytics and social media scheduling tools.
• Strong photography, videography and video-editing skills, with the ability to independently produce quality visual content for digital campaigns and storytelling.
• Excellent writing, copywriting and storytelling skills, with the ability to adapt content for different platforms and audiences.
• Ability to interpret social media analytics and translate performance insights into improvements in content, engagement and reach.
• A creative mindset, strong visual sensibility and an understanding of branding and digital communication.
• Ability to work independently, manage multiple priorities and coordinate effectively with internal teams.

What We Offer

• An opportunity to work with one of India's leading organisations supporting street vendors and the informal economy.
• Meaningful work contributing to inclusive urban development, livelihood rights and social justice.
• A collaborative and mission-driven work environment.
• Competitive remuneration commensurate with qualifications and experience.
  
  

How to Apply

Interested candidates are requested to submit their CV, cover letter and portfolio/work samples demonstrating their experience in social media management and digital content creation.

Immediate joiners are preferred. Candidates who can take up the position at the earliest are encouraged to apply.

Only shortlisted candidates will be contacted.

NASVI is an equal opportunity employer. We encourage applications from individuals committed to inclusive development and social justice.