RFP - Appointment of Social Media Marketing and Digital Communications Agency

Request for Proposal (RFP)

Appointment of Social Media Marketing and Digital Communications Agency

Community Aid and Sponsorship Programme (CASP)

Golden Jubilee Year (1976–2026)

1. About CASP

Community Aid and Sponsorship Programme (CASP) is a national non-profit organization established in 1976 and working across India for the welfare of vulnerable children, women, youth, families, and communities. Over the past five decades, CASP has impacted thousands of lives through initiatives in education, child protection, health, livelihoods, women’s empowerment, and community development.

In 2026, CASP proudly celebrates its Golden Jubilee – 50 Years of Service and Impact.

As part of this milestone year, CASP seeks to revitalize and expand its flagship Education Sponsorship Programme, which supports children from low-income and vulnerable families to access quality education and remain in school.

2. Purpose of the RFP

CASP invites proposals from qualified Social Media Marketing and Digital Communications Agencies to design and implement a comprehensive digital campaign aimed at:

1. Celebrating CASP’s 50-year legacy and impact.
2. Increasing visibility and public engagement with CASP’s work.
3. Revamping and repositioning the Education Sponsorship Programme.
4. Attracting individual donors, corporate sponsors, alumni supporters, and philanthropic partners.
5. Generating sponsorship commitments for children from economically disadvantaged backgrounds.
6. Strengthening CASP’s digital presence across platforms.

3. Campaign Theme

CASP Golden Jubilee Campaign

“50 Years of Transforming Lives Through Education, Care and Opportunity”

The campaign should highlight:

• CASP’s 50-year journey and achievements.
• Success stories of sponsored children and families.
• Alumni testimonials.
• Impact of education sponsorship.
• Future vision for child development and education.
• Opportunities for individuals and organizations to sponsor a child’s education.

Submission Deadline

Interested agencies are requested to submit their proposals by:

[03/09/2026]

Email: [info@caspindia.org]

Subject Line:

Proposal for CASP Golden Jubilee Social Media and Education Sponsorship Campaign

For detailed information, please check the complete version of the RFP attached below.

Job Email ID: info(at)caspindia.org

Download Attachment: CASP Golden Jubilee Social Media Marketing RFP.doc